by Anthony Juliano
This time of year, nearly everyone — even unsentimental old cusses like me — gives some thought to that for which they’re grateful. If you’ve had any success at work in the past eleven months, there are probably a few professional connections on your “to thank” list.
Depending on the relationship, some of them will undoubtedly deserve a substantial gift or gesture. But what about the people you’d like to acknowledge without breaking the bank or overloading your schedule? There are three ways LinkedIn can help:
1. Endorsements. I’m not the biggest fan of LinkedIn endorsements, but they do have some value — especially when given to connections who don’t yet have many of them. Being among the first to give a connection a deserved endorsement will likely stand out more than one given to someone whose expertise has already been well acknowledged by other LinkedIn users. Those just starting a career may be good candidates for this.
2. Recommendations. How do you properly thank those who already have dozens of endorsements? Give them a LinkedIn recommendation instead. Because it takes more effort to make recommendations, they tend to be better appreciated. Look for connections who have zero or only a couple recommendations and take the time to acknowledge what they do well.
3.Introductions. What can you give the LinkedIn connection who seems to have it all? Introduce them to someone in your network who may be in the market for their services or who may be a resource to them. Choose “share profile” on a connection’s profile to make the introduction, or download his or her profile as a PDF and email it to someone else. Either way, you’ll be helping two people in the same amount of time it would take you to help one.
The best thing about taking the time to thank your connections is that it doesn’t take much time at all — especially when you consider the potential upside in improved relationships. It’s yet another example of how, as the saying goes, it’s better to give than to receive.
Anthony Juliano of the LinkedInstitute, and Vice President of Marketing and Social Media Strategy with Asher Agency, is an experienced LinkedIn trainer and strategy consultant. He has developed and taught several LinkedIn classes, presented about LinkedIn at national conferences and provided LinkedIn training for a wide variety of individuals and businesses. Anthony approaches his work with one simple goal: to help others understand today’s changing communication environment. He will be presenting two sessions this February at the 2014 ALDE International Educational Conference in Jacksonville, Fla., “Building Bridges With LinkedIn: How to Connect With Your Advocates,” and, “Bridging the Gap Between Social Media and Marketing: An Integrated Approach.”